COOKIES POLICY & WEB ANALYTICS.
What Are Cookies ?
Cookies: these aren’t the type you eat they’re actually a small data file sent from a server to your web browser or mobile device that is stored on your browser cache or mobile device. There are ways you can control your cookies preferences and set whether you want to accept or reject cookies.
We use these tracking cookies for a few general purposes like:
- To allow our sites to function correctly.
- To understand how our sites are functioning and to inform any improvements in performance and our services.
- To enhance your experience on our sites and provide functionality that means for example you don’t have to re-enter your details each time you engage with our sites or to record what purchases you’ve made on our sites.
- To gather relevant data that helps us deliver marketing and advertising content relevant to your interests.
We might sometimes partner with third-party services who may use various tracking cookies to provide certain services or features on our sites, including targeted online marketing or relevant on-site messaging.
No personally identifiable information is collected by these cookies. The anonymous data they collect is kept separate from the personal information about you as a user that we collect.
Thus certain information or details that are recorded are generally anonymous Google web analytics information and does not reveal your identity. However if you’re logged into your account then some of these anonymous web analytics details could be associated with your account.
Details Being Recorded By Google Web Analytics Are –
1 your IP address or proxy server IP address’;
2 the domain name you requested;
3 the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;
4 the date and time of your visit to the website;
5 the length of your session;
6 the pages which you have accessed;
7 the number of times you access our site within any month;
8 the file URL you look at and information relating to it;
9 the website which referred you to our Sites; and
10 the operating system which your computer uses.
When It Comes To Cookies.
You also have choices about cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our site might not work properly in your case.
Find Out More About Cookie Settings For Browsers –
To Opt Out Of Third Party Advertising Cookies Visit The NAI Opt Out Page.
For More On Opting Out Visit YourOnlineChoices.eu
Since May 2011 the law in Europe says the says cookies can only be placed on machines where the user or subscriber has given their consent.
Websites need to specifically gain the consent of their visitor and they must “Opt In” to be able to store cookies on their computer or other devices.
This is expected to be difficult to manage and enforcement will more than likely be done subtly and with encouragement rather than with the threat of fines and penalties.
Businesses in the EU have some great resources that can help them with their cookie compliance.
The European Union Portal EUROPA Internet Handbook explains to businesses their requirements under the legislation and has a ‘cookie kit” to help them comply.